Elu

CONSCIOUS
CONSUMPTION.
SIMPLIFIED.

Elu is your conscious shopping guide. We are a platform that showcases conscious local businesses and independent brands by highlighting the good that they are doing in sustainability.

EXPLORE ELU

ELO [ E·LO |É| ] (PORTUGUESE) - BOND

WELCOME TO THE COMMUNITY

Our dream is that everyone is able to align their spendings and life choices with actions that cause positive impact. We believe that every cent spent is a bet in the future that we want to see during our lifetime and future generations.

Elu is a sustainable enterprise showcase platform that will show you how to make positive choices regarding your spendings and lifestyle through an accreditation system for SMEs.

WHAT FOR?

ABOUT US

WHAT FOR

WHAT IS IT FOR?

CREATING LONG LASTING IMPACT

Our goal is that consumers can confidently find businesses that matter to them and are de facto taking action. All this at the same time that we assure their constant progress in sustainability.

57%

of consumers now choose, switch to or boycott a brand based on its stand on societal issues, up from 51% in 2017

2018 Edelman: Earned Brand study

81%

of global consumers feel strongly that companies should help improve the environment.

Nielsen 2018: Global Consumers seek companies that care about environmental issues.

50%

of consumers need more information on sustainability aspects of businesses to make a confident purchase.

ELU User Research

WHY US

ENJOY THE BENEFITS

Align your spendings with your values

Shop from stores and businesses that speak to your heart and are undertaking sustainable practices.

Shop Consciously

Responsible and mindful shopping is here to stay, so show your support for businesses that are sustainable, ethical and socially responsible.

Lead by Example

Become the influence you want to be in your close circles by inviting more people to use this platform and list new businesses.

Find Hidden Treasures

Sometimes, the best stores are right next to the corner; support the local economy by visiting their stores.

HOW IT WORKS

WHY US

HOW DOES IT WORK

EXPLORE MORE OF ELU

THIS IS HOW IT WORKS

To unveil the good that businesses are doing, we use an accreditation system. Through this mechanism, the connection and link between businesses and consumers becomes stronger and more transparent.

Filter By Sustainability Values

Navigate in elu platform with your values in mind and find businesses and brands that speak directly to your heart.

FIND OUT MORE

Business Impact Profile

In the business profile, you see how they are are making impact. Not only that, but you can also see recommendations left by other members of the platform, suggest brands you know of and leave your comments and reviews too.

FIND OUT MORE

ABOUT OUR ACCREDITATION

SUSTAINABILITY

We take a holistic approach to sustainability, which means we look at all the ways a busines can have an impact in their local economy, society and environment. When a businesses meets our standards for a certain sustainability criteria, they receive an icon for it that is then showcased in their profile.

Sustainability Badges

We accredit businesses in most industries - apparel, food retail, electronics, cosmetics, etc. These badges include “Waste Conscious”, “Organic, “Fair Trade”, etc. to name a few. We also encourage businesses to take a sustainability pledge. They are not alone in their journey, as we are here to help them fulfill that pledge too!